Cuadernos del Centro de Estudios de Diseño y Comunicación

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Roberto Céspedes — 2025-08-18

The writings in this document are the result of a reflective exercise conducted in the Design Epistemology course of the PhD in Design at UP.

Revistando las cuatro gorras de Rich Gold: Reflexiones a la luz de la experiencia docente

Roxana Ynoub — 2025-08-18

This paper presents some reflections motivated by the work of students in the “Epistemology of Design” course, part of the PhD program in Design at the University of Palermo.

Recorridos y diálogos heurísticos en el desarrollo creativo junto a la Inteligencia Artificial

Laura Amalia Martínez Alcántara — 2025-08-18

This article presents a heuristic journey through two visual projection processes of the interdisciplinary relationship between science, art, engineering, and design, based on the creativity proposed by artist Rich Gold (Ynoub, 2021).

Creatividad en la era de la inteligencia artificial: de tareas repetitivas al flujo conceptual

Angie Sanjuan Buitrago — 2025-08-18

Within the framework of the epistemology of design, this article explores the integration of artificial intelligence (AI) as an interdisciplinary catalyst in human creative processes through the reinterpretation of Rich Gold’s original model. This model evolves the relationship among disciplines such as science, art, engineering, and design, which traditionally operate on separate paths with occasional intersections, into a multidimensional structure that fosters fluid and continuous interconnections.

Reinterpretación del Marketing Digital desde el Esquema de Rich Gold: Vinculación del Arte, Ciencia, Diseño e Ingeniería

Eduardo Alberto Navas Alarcón — 2025-08-18

This article explores the relationship between digital marketing and creativity from the perspective of Rich Gold’s schema, integrating the quadrants of art, science, design and engineering in a heuristic approach to innovation.

La interpretación del esquema Rich Gold en el diseño interior: del proyecto al resultado

Christian Geovanny Sigcha Cedillo — 2025-08-18

The main objective of this paper is to reinterpret this framework from an epistemological perspective, applying it to exterior design understood as a complex system.

La heurística de la innovación: La caracterización de la inteligencia artificial en los procesos creativos a partir del estudio de los esquemas

Ydaliz Negrón Berríos — 2025-08-18

This article presents a critical analysis between creativity, innovation and artificial intelligence, based on the theoretical schemes of Rich Gold and Neri Oxman.

Epistemología del diseño: integración multidisciplinaria desde el Design Thinking, el modelo de French y la enseñanza del Diseño

Johanna Andrea Cuestas Camacho — 2025-08-18

The objective of this paper is to reflect on the content developed in the Epistemology of Design course, whose central focus lies in analyzing and understanding knowledge in the field of design from a multidisciplinary perspective.

Cruces y complejidades disciplinares: miradas desde lo artificial y lo humano

Margarita María Villegas García — 2025-08-18

Artificial intelligence platforms and applications are usually used to create visual representations, academic texts, sound and audiovisual productions, among others, which can lead to questions about the human role in the production of images and knowledge of the world; however, these issues are not alien to academic and research debates on the production of new knowledge and crossovers between areas.

Neuroplasticidad y Heurística de Innovación: Un Modelo para el Diseño Creativo en la Era de la Inteligencia Artificial

María Fernanda Soto Ayala — 2025-08-18

This article studies the interrelationship between creativity, innovation heuristics and brain activity, using Rich Gold’s scheme as a reference.

Rich Gold a través de la IA y su relación con la creatividad

Claudia Natalia Moncayo Guijarro — 2025-08-18

The proposed Rich Gold framework refers to the relationship between the fields of art, design, science, and engineering, highlighting both their interdisciplinarity and the tensions that arise when developing collaborative projects.

Reinterpretación del “Esquema de Rich Gold”: una fusión entre la inteligencia artificial y el enfoque humanista

Belén Merino Solar — 2025-08-18

Taking as a reference the ‘Rich Gold’s Scheme’ discussed in Design Epistemology, the following study offers a reinterpretation of it, from a social and humanistic approach.

Búsquedas diagrámales: Esquema de Rich Gold entre redes colaborativas e inteligencia artificial

Saúl Castellanos — 2025-08-18

This article aims to reflect on the experience of work carried out in the field of design epistemology, within the context of the doctoral-level course, Design Epistemology, taught by Dr. Roxana Ynoub, for the Faculty of Design and Communication at the University of Palermo.

Relato analítico de un experimento epistemológico con inteligencia artificial

Guilherme Franck Tavares — 2025-08-18

The ubiquity of design makes designers particularly responsible for things that are created for mass consumption.

El pensamiento que piensa o examina el pensamiento

Carlos Manuel Altamirano Cruz — 2025-08-18

The theme that motivates this section is forged within the framework of the subject “Epistemology of Design,” which proposes to contribute some reflections on creativity based on each of the quadrants of the framework proposed by Rich Gold, with what he calls “the four caps of creativity.” In this context, an essay is proposed to define epistemology as “the thinking that thinks or examines thinking.”

El dilema del Polímata: Reflexiones con la IA, una etnografía con las Inteligencias Artificiales Estrechas (ANI)

Diego Contreras-Morales — 2025-08-18

This essay is an ethnographic exploration with some generative artificial intelligences (AI).