Cuadernos del Centro de Estudios de Diseño y Comunicación

Nuevas estéticas virtuales: reflexiones desde las ciencias sociales, artes, humanidades y el diseño Prólogo

Natalia Aguerre — 2025-11-10

In a world where digital technologies are profoundly transforming the ways in which we create and perceive aesthetics, this issue aims to explore how these new aesthetics emerge and develop in different fields of knowledge, especially those related to the social sciences, humanities, arts, and design.

Análisis de la influencia para la introducción de nuevos paradigmas de diseño, al utilizar plataformas para la creación de contenidos digitales

Monica Georgina Avelar Bribiesca — 2025-11-10

Teaching design starts with the fundamentals. At the Centro Universitario de Arte, Arquitectura y Diseño (University Center for Art, Architecture, and Design) of the University of Guadalajara, the design programs emphasize the benefits of their application in fields such as architecture, graphic design, fashion, industrial design, urban planning, and more. The correct application of these fundamentals in projects is not limited to the course itself; each subject applies and reinforces this knowledge in relation to the specialization being studied. Understanding the fundamentals develops the ability to analyze graphic pieces, construct and deconstruct them from an aesthetic and visual perspective.

Estética y psicotécnica de la vida en la IA: sobre el arte y la creación en un contexto de dominio psicopolítico

Juan Sebastian Ballen Rodríguez — 2025-11-10

The present essay wants to demonstrate the thesis that art folds in a revealing way to the technical power of psychotechnics. In other words, the art of creating and making things with technique are not tests to know the mental dispositions and abilities of a competent human being, but rather a set of psychopolitical strategies aimed at the construction of ephemeral subjectivities dominated by a seductive instance that plays with the criteria of the erotic and the tantric, thereby creating a psyche of voluntary servitude.

Del Cyberpunk al Biopunk en la ficción de sujetos Trans

Elkin Alfonso Calvo Munera — 2025-11-10

In today’s digitalized world, technology permeates every aspect of daily life, deeply influencing our social and cultural dimensions. Algorithms and screens have become inseparable from our interactions, to the point where life itself is conceived as information.

Las tecnologías digitales inmersas en el proceso de diseño

Mónica González Castañeda — 2025-11-10

The path of graphic design has been shaped by the use of the tools of each era, however in these times it seems that they not only support it, but determine it. The interaction of Design students with digital technologies is a challenge as they face a demanding reality of new hybrid forms of graphic communication that apparently blur the borders of their academic training.

Transformaciones socioculturales en la comunicación interactiva a través de la estética de las interfaces

Adrián Antonio Cisneros Hernández — 2025-11-10

La cultura visual en el diseño editorial en los espacios virtuales

Marcela del Rocío Ramírez Mercado — 2025-11-10

Communication, understood as an act of information transfer, has been fundamental in forming communities by transcending the mere repetition of data and fostering the generation of collective knowledge. In virtual environments, this process has evolved into interactive models that overcome traditional limitations, enabled by the incorporation of digital tools.

Arte de Vanguardia en las narrativas breves: Influencia de las avant-garde en las intros de las series televisivas contemporáneas

Erick García Aranguren — 2025-11-10

Visual culture is the collective construction of a society or community and acts as a significant bridge between society and its visual expressions. This is particularly evident in the realm of editorial design, where it not only reflects the identity and values of a society, but is also enriched by fundamental theories of composition, such as Gestalt theory among others.

La cultura visual y los recursos virtuales en la formación del diseñador

Cynthia Lizette Hurtado Espinosa — 2025-11-10

The training of graphic designers in universities works with a curriculum that must be constantly updated, which adapts to the needs of the environment so that graduates can have a good level of employability. Among all the competencies that must be developed, visual culture is rarely considered, or it is considered that it is enough to see and see design pieces, but aspects that are part of visual culture such as context, visual references, media, materials, culture, creation processes, visual references, among others, are not carefully observed.

Tipografía Performativa: La Letra como Elemento Cinético en Medios Visuales Pioneros y Digitales

Rafael Morales Cendejas — 2025-11-10

This article explores the concept of performative typography as a kinetic and expressive element in both pioneering and digital visual media. It examines the interplay between form, motion, and meaning in typography, analyzing its impact on traditional design and new communication platforms. The first part of the study focuses on typographic thaumatropes, a playful and experimental resource developed through workshops conducted during the 2023 Typographic Biennial of CUAAD and the “AL MARGEN Encuentro de Publicaciones Alternativas” exhibition at the Jorge Martínez Gallery.

La Estética Visual en los Productos de Diseño Industrial: Influencias, Tendencias y Nuevos Paradigmas

Juan Ernesto Alejandro Olivares Gallo — 2025-11-10

This analysis delves into the evolution of visual and functional aesthetics in industrial design, emphasizing its impact on consumer perception and the development of sustainable and inclusive products. It examines notable cases such as Philippe Starck’s organic designs, Karim Rashid’s radical innovations, and Apple’s functional approach, demonstrating how aesthetics contribute to brand identity and market acceptance. Qualitative and quantitative research methods are employed to understand the interplay between design, aesthetics, and functionality, integrating diverse methodological perspectives.

Escala de Reacciones ante Contextos de Comunicación Emocional en el Aula Virtual (ERCEA). Validación

José Clares López — 2025-11-10

The educational context is an inexhaustible source of interaction, participation and communication among the members that form, belong and share the same virtual classroom, in this context emotions become relevant. Objective: As a contribution to the operationalization of the measurement of emotions in virtual educational contexts, we sought to validate the scale of reactions to emotional communication contexts in the classroom - ERCEA. Method: The reactions of 879 Colombian university students to emotional communication situations experienced in the virtual classroom were measured using the ERCEA instrument.

IA y creación audiovisual en Colombia: Avances, desafíos y oportunidades

Félix Eduardo Franco Pinzón — 2025-11-10

This paper aims to analyze the role of artificial intelligence (AI) in Colombian audiovisual creation. For this purpose, a mixed methodology will be implemented, as proposed by Sampieri (2018), which will include a literature review, interviews and surveys. The central question guiding this study is: How does artificial intelligence contribute to the different stages of the creative, production and post-production process of a project in the Colombian audiovisual industry? The motivation for this research lies in the significant growth of the use of AI in the audiovisual field and the need to understand their influence and impact in the Colombian context.

Inteligencias artificiales y artes visuales: tensiones en torno a la autoría y a la creación

Bianca Racioppe — 2025-11-10

The emergence of generative artificial intelligences in the field of image production has raised controversies. Some of these had already been raised before in relation to the use of digital editing software and are linked to the criterion of truth. This debate is currently being reinforced in relation to the circulation of fake news and the construction of post-truths.

Abyecto encontrado: Hiperstición e hipersensibilidad de las imágenes ferales digitales

Rodolfo Sousa — 2025-11-10

My approach is to investigate the feral nature of digital images. I call feral images the mutations that result from the proliferation, substitution and condensation of images that initially represented the achievement of formalization at a mental, psychosocial and technical level and that, having been banished, have entered a new phase of existence.