Representaciones del proceso de diseño: de la didáctica a la metáfora

Úrsula  Bravo; Erik  Bohemia

doi:10.18682/cdc.vi103.4127

Úrsula Bravo
Erik Bohemia

DOI: https://doi.org/10.18682/cdc.vi103.4127

Palabras clave: pensamiento de diseño ; proceso de diseño ; representación visual ; imagen didáctica

Resumen

Las representaciones visuales del proceso de diseño son usadas como dispositivos didácticos para ilustrar cuáles son las principales etapas, los tipos de pensamiento involucrados y los ciclos de retroalimentación que tienen lugar a lo largo del proceso. Considerando que la acción de representar implica seleccionar o enfatizar algunos elementos del fenómeno representado por sobre otros, nos preguntamos qué concepciones del diseño comunican esos modelos y qué aspectos omiten. Proponemos un estudio teórico con el objetivo de discutir dos aspectos centrales: a) la función didáctica de estos modelos y b) las diferentes narrativas o metáforas que estos expresan. Hemos seleccionado a discreción diferentes representaciones del proceso de diseño desde fuentes académicas y profesionales, incluyendo artículos y libros en formato físico y digital. Concluimos que estos modelos contribuyen a producir y reproducir una cultura profesional del diseño, en la medida que su creación, difusión y consumo permiten transmitir “valores compartidos” y una “narrativa” acerca del diseño entre diseñadores profesionales y en formación, pero también entre profesionales de otras áreas que buscan adoptar la forma de trabajar, pensar o aprender de los diseñadores.

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