Developing new value in design: not “what” but “how”
Resumen
Este estudio examina cómo en la práctica profesional los diseñadores están haciendo evolucionar el concepto de “valor” en el diseño de productos y sistemas. La obsesión por el diseño, propio de la cultura contemporánea, junto con una economía basada en el conocimiento y un mercado sobre saturado, exige a los diseñadores crear y contextualizar su trabajo de una forma única si desean destacarse y atraer a los consumidores. Para tener éxito, los diseñadores deben pasar de la creación de artefactos al desarrollo de narrativas de mayor complejidad y procesos de diseño que utilicen métodos de investigación sofisticados que, a su vez, generen nuevas formas de valor percibido. Además, deben colaborar con otras disciplinas, entender la interconectividad de los sistemas globales, y adoptar un enfoque de “diseñador como científico social”. Este giro profesional del “qué diseñar” al “cómo diseñar” está alterando radicalmente la enseñanza del diseño. Este estudio tiene como objetivo concientizar a los educadores y directores de programas de diseño sobre cómo pueden mejorar la preparación de sus estudiantes para el ingreso a la práctica profesional. También tiene como objetivo crear conciencia en los diseñadores sobre cómo pueden desarrollar y fortalecer su práctica profesional.
Citas
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