Developing new value in design: not “what” but “how”
Resumo
Este estudo examina como na prática profissional os designers estão fazendo evoluir o conceito de valor no design de produtos e sistemas. A obsessão pelo design, próprio da cultura contemporânea, junto a uma economia baseada no conhecimento e um mercado sobrelotado, exige aos designers criar e contextualizar seu trabalho de uma forma única se desejam destacar-se e atrair aos consumidores. Para lograr o êxito, os designers devem passar da criação de artefatos ao desenvolvimento de narrativas de maior complexidade e processos de design que utilizem métodos de pesquisa sofisticados que, por sua vez, gerem novas formas de valor percebido. Além, devem colaborar com outras disciplinas, entender a interconectividade dos sistemas globais, e adotar um enfoque de designer como científico social. Esta rotação profissional do que desenhar a como desenhar está mudando radicalmente o ensino do design. Este estudo tem como objetivo conscientizar aos educadores e diretores de programas de design sobre como podem melhorar a preparação dos seus estudantes para o ingresso à vida profissional. Também tem como objetivo criar consciência nos designers sobre como podem desenvolver e fortalecer sua prática profissional.
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