Co-creación como vía de desarrollo de estrategias que promueven el reconocimiento de los artistas pictóricos de Encarnación de Díaz, Jalisco
Palabras clave:
co-creación, artistas locales
Resumen
Los artistas locales son acervos de la memoria artística de la comunidad de la que forman parte, aunque frecuentemente son desconocidos por la misma.
Citas
Archpru Akaka, M., Vargo, S.L. and Lusch, R.F. 2012. “An Exploration of Networks in Value Cocreation: A Service-Ecosystems View”, Vargo, S.L. and Lusch, R.F. (Ed.) Special Issue – Toward a Better Understanding of the Role of Value in Markets and Marketing (Review of Marketing Research, Vol. 9), Emerald Group Publishing Limited, Bingley, pp. 13-50. https://doi.org/10.1108/S1548-6435(2012)0000009006
Govier, L. 2009. Leaders in co-creation: Why and how museums could develop their co-creative practice with the public, building on ideas from the performing arts and other non-museum organisations. Leicester, University of Leicester.
Grönroos, C. 2011. Value co-creation in service logic: A critical analysis. Marketing Theory, 11(3), pp. 279–301.
Heim, C. L. 2012. ‘Argue with us!’: Audience co-creation through post-performance discussions. New Theatre Quarterly, 28(2), pp. 189–197.
Ind, N., Fuller, C. and Trevail, C. 2012. Brand together: How co-creation generates innovation and re-energizes brands. London, Kogan Page.
Ind, N. and Coates, N. 2013. “The meanings of co‐creation”, European Business Review, Vol. 25 No. 1, pp. 86-95. https://doi.org/10.1108/09555341311287754
Kazadi, K., Lievens, A., & Mahr, D. 2016. Stakeholder co-creation during the innovation process: Identifying capabilities for knowledge creation among multiple stakeholders. Journal of Business Research, 69(2), 525-540.
Govier, L. 2009. Leaders in co-creation: Why and how museums could develop their co-creative practice with the public, building on ideas from the performing arts and other non-museum organisations. Leicester, University of Leicester.
Grönroos, C. 2011. Value co-creation in service logic: A critical analysis. Marketing Theory, 11(3), pp. 279–301.
Heim, C. L. 2012. ‘Argue with us!’: Audience co-creation through post-performance discussions. New Theatre Quarterly, 28(2), pp. 189–197.
Ind, N., Fuller, C. and Trevail, C. 2012. Brand together: How co-creation generates innovation and re-energizes brands. London, Kogan Page.
Ind, N. and Coates, N. 2013. “The meanings of co‐creation”, European Business Review, Vol. 25 No. 1, pp. 86-95. https://doi.org/10.1108/09555341311287754
Kazadi, K., Lievens, A., & Mahr, D. 2016. Stakeholder co-creation during the innovation process: Identifying capabilities for knowledge creation among multiple stakeholders. Journal of Business Research, 69(2), 525-540.
Publicado
2025-02-20
Cómo citar
Gutiérrez, S., & López-León, R. (2025). Co-creación como vía de desarrollo de estrategias que promueven el reconocimiento de los artistas pictóricos de Encarnación de Díaz, Jalisco. Cuadernos Del Centro De Estudios De Diseño Y Comunicación, (253). https://doi.org/10.18682/cdc.vi253.12151
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