Co-creación como vía de desarrollo de estrategias que promueven el reconocimiento de los artistas pictóricos de Encarnación de Díaz, Jalisco

  • Susana Gutiérrez
  • Ricardo López-León
Keywords: co-creation, local artists

Abstract

Local artists are repositories of the artistic memory of the community of which they are a part, although they are often unknown by the community.

References

Archpru Akaka, M., Vargo, S.L. and Lusch, R.F. 2012. “An Exploration of Networks in Value Cocreation: A Service-Ecosystems View”, Vargo, S.L. and Lusch, R.F. (Ed.) Special Issue – Toward a Better Understanding of the Role of Value in Markets and Marketing (Review of Marketing Research, Vol. 9), Emerald Group Publishing Limited, Bingley, pp. 13-50. https://doi.org/10.1108/S1548-6435(2012)0000009006

Govier, L. 2009. Leaders in co-creation: Why and how museums could develop their co-creative practice with the public, building on ideas from the performing arts and other non-museum organisations. Leicester, University of Leicester.

Grönroos, C. 2011. Value co-creation in service logic: A critical analysis. Marketing Theory, 11(3), pp. 279–301.

Heim, C. L. 2012. ‘Argue with us!’: Audience co-creation through post-performance discussions. New Theatre Quarterly, 28(2), pp. 189–197.

Ind, N., Fuller, C. and Trevail, C. 2012. Brand together: How co-creation generates innovation and re-energizes brands. London, Kogan Page.

Ind, N. and Coates, N. 2013. “The meanings of co‐creation”, European Business Review, Vol. 25 No. 1, pp. 86-95. https://doi.org/10.1108/09555341311287754

Kazadi, K., Lievens, A., & Mahr, D. 2016. Stakeholder co-creation during the innovation process: Identifying capabilities for knowledge creation among multiple stakeholders. Journal of Business Research, 69(2), 525-540.

Published
2025-02-20
How to Cite
Gutiérrez, S., & López-León, R. (2025). Co-creación como vía de desarrollo de estrategias que promueven el reconocimiento de los artistas pictóricos de Encarnación de Díaz, Jalisco. Cuadernos Del Centro De Estudios De Diseño Y Comunicación, (253). https://doi.org/10.18682/cdc.vi253.12151