Diseño de personajes en la enseñanza a emprendedores. El caso de María Lasana

  • Consuelo Cano Gallardo
  • Marlene Bustamante Carvallo
  • Luis Miguel Hadzich Girola
Keywords: Character design, Value proposition, Communication, Entrepreneurship, Business design, Innovation

Abstract

The article presents María Lasana, a fictional entrepreneur who guides users through real business scenarios, facilitating the understanding of business concepts. 

References

Area Moreira, M., y González González, C. S. (2015). De la enseñanza con libros de texto al aprendizaje en espacios online gamificados. Educatio Siglo XXI, 33(3), 15-38. https://doi.org/10.6018/j/240791

Autapao, K., y Minwong, P. (2018). Effects of basic character design and animation concepts using the flipped learning and project-based learning approach on learning achievement and creative thinking of higher education students. AIP Conference Proceedings, 1923(1), 030003. https://doi.org/10.1063/1.5019494

Cano, C., Bustamante, M., Hadzich, L. M., y Quispe, R. (2024). Design and business methodologies, to define the value proposition, promote innovation and successful entrepreneurship. International Journal on Engineering, Science, and Technology (IJonEST), 6(4), 405–419. https://doi.org/10.46328/ijonest.226

Published
2026-03-19
How to Cite
Cano Gallardo, C., Bustamante Carvallo, M., & Hadzich Girola, L. M. (2026). Diseño de personajes en la enseñanza a emprendedores. El caso de María Lasana. Cuadernos Del Centro De Estudios De Diseño Y Comunicación, (298). https://doi.org/10.18682/cdc.vi298.13461