Performar la tradición: tradwives, discurso y afectos en la comunicación política digital conservadora

  • Hatsumi Otsu
  • Ariana Arteta-Mayuri
Keywords: political communication, conservative discourse, traditional femininity, tradwives

Abstract

This article analyzes the discursive, visual, and affective construction of conservative femininity in the digital ecosystem through the phenomenon of tradwives. 

References

Abidin, C. (2016). “Aren’t these just young, rich women doing vain things online?” Influencer selfies as subversive frivolity. Social Media + Society, 2(2), 1–17. https://doi.org/10.1177/2056305116641342

Abidin, C. (2018). Internet celebrity: Understanding fame online. Emerald Publishing.

Ahmed, S. (2004). The cultural politics of emotion. Routledge.

Banet-Weiser, S. (2018). Empowered: Popular feminism and popular misogyny. Duke University Press.

Berlant, L. (2011). Cruel optimism. Duke University Press.

Burr, V. (2015). Social constructionism (3rd ed.). Routledge.

Published
2026-04-15
How to Cite
Otsu, H., & Arteta-Mayuri, A. (2026). Performar la tradición: tradwives, discurso y afectos en la comunicación política digital conservadora. Cuadernos Del Centro De Estudios De Diseño Y Comunicación, (301). https://doi.org/10.18682/cdc.vi301.13579