Narrativas expandidas y diseño transmedia: convergencia, semiosis y RA en empaques de discos de vinilo híbridos

  • Guillermo Sánchez-Borrero
Keywords: Experience design, Transmedia storytelling, Augmented Reality (AR), Semiotic ecosystem, Convergence culture, Graphic system

Abstract

This article investigates how graphic design can expand narratives in contemporary cultural products, taking vinyl record packaging as a case study. 

References

Artivive - La plataforma líder de realidad aumentada para cada idea. (n.d.). Retrieved December 13, 2025, from https://www.artivive.com/

Basaraba, N., Arnds, P., Edmond, J., & Conlan, O. (2021). New Media Ecology and Theoretical Foundations for Nonfiction Digital Narrative Creative Practice. Narrative, 29(3), 374-395. https://doi.org/10.1353/NAR.2021.0017

Bollini, L. (2024). Space as a Narrative Interface. Phygital Interactive Storytelling in the Field of Cultural Heritage. Springer Series in Design and Innovation, 37, 613-622. https://doi.org/10.1007/978-3-031-49811-4_58/FIGURES/2

Borja-Galeas, C., & Guevara, C. (2021). Interactive Human-Computer Theoretical Model of Editorial Design with Augmented Reality. 580–585. https://doi.org/10.1007/978-3-030-68017-6_85

Published
2026-04-27
How to Cite
Sánchez-Borrero, G. (2026). Narrativas expandidas y diseño transmedia: convergencia, semiosis y RA en empaques de discos de vinilo híbridos. Cuadernos Del Centro De Estudios De Diseño Y Comunicación, (305). https://doi.org/10.18682/cdc.vi305.13643