Cultura de la influencia y moda: los influencers como emprendedores simbólicos

  • Marco Pedroni
Keywords: Influencers, fashion, lifestyle

Abstract

This paper proposes a critical reading of fashion and lifestyle influencers as symbolic entrepreneurs who mediate between authenticity and market, visibility and precariousness, intimacy and spectacle.

References

Abidin, C. (2016). Visibility labour: Engaging with influencers’ fashion blogs. Media International Australia, 161(1), 86–100.

Bourdieu, P. (1984). Distinction: A social critique of the judgement of taste. Harvard University Press.

Bourdieu, P. (1993). The field of cultural production. Polity Press.

Colucci, M., & Pedroni, M. (2022). Got to be real: Co-fabrication of authenticity by fashion companies and digital influencers. Journal of Consumer Culture, 22(4), 929–948.
Published
2026-06-08
How to Cite
Pedroni, M. (2026). Cultura de la influencia y moda: los influencers como emprendedores simbólicos. Cuadernos Del Centro De Estudios De Diseño Y Comunicación, (309). https://doi.org/10.18682/cdc.vi309.13747