Transparencia y comunicación financiera

  • André Menanteau
Keywords: consumer; corporate communication; corporate governance; financial communication; press; stakeholders; transparency

Abstract

In this article, the author focuses on the kindness of financial processes modernization, the opening of the communications and how them benefits the country, the financial
system, the public interest and the consumers. The interesting thing of this process that has
accelerated tremendously in the last ten to fifteen years, is that from the point of view of communications, it has generated a difusing effect that goes beyond transparency and the obligatory nature of doing things well. It has caused a shift of paradigm in the communications as
they were known up today; it has changed the role of the corporate spokesman, the role of communications companies, the role of the press as intermediary in the delivery of the information, the role of the companies in the matter of corporate governance and their relation with
stakeholders and even the role with consumers. 

References

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Published
2019-10-10
How to Cite
Menanteau, A. (2019). Transparencia y comunicación financiera. Cuadernos Del Centro De Estudios De Diseño Y Comunicación, (40), 97 a 105. https://doi.org/10.18682/cdc.v40i40.1443