Consejo Profesional de Relaciones Públicas de la República Argentina. Carta abierta en el 50° aniversario

Abstract

The present article is written in occasion of the 50º anniversary of the Public Relations Professional Council in Argentina, frame in which The First International Conference of Public Relations was developed. It was an unpublished event in Argentina and for the profession, like a reflection space, consolidation and projection towards the future. The objective of `Country Identity: the strategic value of Public Relations” was to generate a space for the analysis and debates of the role of Public Relations for countries and institutions. At the same time, the President of the Public Relations Professional Council reflects about the mission of the institution and the joint work in work commissions that articulate the diverse perspective of the professional management, and analyses the projection of the Public Relations in the next years.