Issues Management La comunicación de proyectos de inversión ambientalmente sensibles

Abstract

: The present work makes the boarding of the management of Issues Management within the framework of
investment projects environmentally sensible, and the key role that communication and relationship with different publics
carry out in these scenarios. The social movements and organizations pseudo-ecologists, added to the spurious interests
that usually appear in this type of reclamations, imposes a deep project analysis that require of a professional management
with a vision 360° that includes a suitable strategy of communication and relationship. The social perception of risk, the
complex relations between science, technology and society, scenarios of great visibility with non expert actors, the myths
and the false alarms, and the role of mass media are some of the components that hit in the public opinion and in the
management of Issues Management. It analyzes the Botnia case.