La moda como forma de valorización de las series de televisión
Abstract
The article focuses on the relationship and exchanges between the field of media
and fashion world. While fashion has always enjoyed a close relationship with media, its role in
audiovisual products –and particularly in TV series– seems to have changed recently. Current
evolution mainly refers to a change in the textual component: the limits are more faded and
related to the real world. In this new context, the dressing issue is not just about functionality
related to clothing: the whole universe-fashion is increasingly in the story, appearing on the
scene as the object of narration itself.
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