Notas para un diseño negativo. Arte y política en el proceso de conformación del campo del Diseño Gráfico
Abstract
Design has an important place in contemporary cultural production; the social environment as a whole is articulated from artificial objects: the design products. The profusion of product design, compels us to think about the designer’s ability as an individual to influence within their environment, from the generation of aesthetic products, its link with the function, reach the possibility of social change through change in individuals. Somehow, thanks to its structure, the design becomes a discipline which takes place
materializing the aspirations of the artistic vanguard: the fusion of art and life. If design is able to assume the possibilities for building critical users, its capacity is empowered and allows the designer to be an agent of social change from a negative design, not just reaffirm the existing order by a positive design.
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