El rol del comunicador en la era digital

  • Jairo Ortiz Gonzales
Keywords: Communication people; Dircom; Director of Communication; institutional communication; organizational communication; public; Public Affaires; social media; social networks; stakeholders

Abstract

The present document is oriented to develop and to fit the corporate communication within a present and practical situational frame. Also, the intention of the author is to present the role and the challenges of communication people in this new age, through reflections and revision of practices that, during the past few years, have changed the way in which people and corporations are related to each other.

References

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Alexa.com, Techcrunch.com. (2009). The boom of social sites. Consultado el 27 de Noviembre del 2009 en http://www.focus.com/fyi/other/boom-social-sites/

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Published
2019-10-29
How to Cite
Ortiz Gonzales, J. (2019). El rol del comunicador en la era digital. Cuadernos Del Centro De Estudios De Diseño Y Comunicación, (33), 73 a 85. https://doi.org/10.18682/cdc.vi33.1710