Las prácticas profesionales en la carrera de Relaciones Públicas

  • Gerardo Sanguine
Keywords: Communications director; Communication people; Corporate Communication ; courses; professional formation; professional practice; Public relations; superior education ; young space in public relations

Abstract

In this article the author reflects about the importance of the implementation of professional practices in the public relations career in order to offer a valued experience in the preparation of futures professionals, as well as an approach to the reality of the management that is the ideal complement for the theoretical formation. In this sense, the author invites the professionals and companies to be open to offer this possibility to those who are forming, and exemplifies with the case of its own radio program “We speak of Public Relations” of FM Palermo, that for more than two years had been offering complementary practices after the radial experience.

References

Fernández Escalante, F. (1989). Ciencia de la información y relaciones públicas. (3ra. Edición) Buenos Aires: Macchi.

Simon, R. (1996). Relaciones públicas Teoría y práctica. (6ta. Reimpresión). México: Limusa.

Wilcox, D. (2006). Relaciones Públicas. Estrategias y tácticas (8va. Edición). Madrid: Pearson Educación S.A.

Published
2019-10-29
How to Cite
Sanguine, G. (2019). Las prácticas profesionales en la carrera de Relaciones Públicas. Cuadernos Del Centro De Estudios De Diseño Y Comunicación, (35), 129 a 134. https://doi.org/10.18682/cdc.vi35.1738