A inovação social potencializada por conceitos semióticos da Tríade do Design no processo criativo artesanal

Abstract

Thinking about cross-sectional and hybrid design is necessary when it is present in the context of creative production in social projects. In this place of creation, the language of design becomes the mediator of social relations, existing linked to the processes of transformations, and being constructed from the dialectic between the social and the individual. In social projects with craft production, creative process workshops function as a method of aesthetic and visual sensitization of the participants, always allying theoretical classes to practical activities. These creation workshops, mediated by designers, allow the expansion of the aesthetic and cultural repertoire of the participants of this type of social project. Therefore, it is believed to be extremely important, so that artisans can create products capable and appropriate to represent them, the use of a process of contextual re-signification of the territory where the products are developed, based on semiotic concepts. The methodology used in the research included an analysis, based on a case study based on creative process workshops of the Aglomerado da Serra - ASAS Craft Solidarity project. The study sought to identify relationships between the use of concepts of semiotics and the creative evolution of the artisans of the cited project and, consequently, indications that strengthened or not the idea of design as a vector of social transformation.