El diseño como objeto artesanal de consumo e identidad

Abstract

Since its inception the work of graphic design had the intention of reproducingand multiplying, being the editorial work and its various publications which under the principles of dissemination, generated increasingly higher editions, both in number and quality.However, in a context of postmodernity, where the contents, symbolic and material to namea few, have changed, it is argued that currently and perhaps in a return to the origin, there isa tendency to make unique design products, for artisanal that some also present as sustainable, with use and reuse of various materials seeking less waste, some innovation and thatclearly become unique and irreplaceable, where the post-Fordist economy happens to massproduction and has a different assimilation of objects cultural and symbolic despite technological advances. This text analyzes from different perspectives and interviews, the work ofdesigners who bet on handicraft work as an intervention for projects such as posters, booksand other design objects, allowing us to approach contemporary design, in an attempt toassimilate their assessment against an almost immaterial world