Experiencia de artesano, formación de diseñador, oportunidades de una pandemia. El potencial de aunar diseño y artesanía, y cómo aprovecharlo en tiempos de crisis

Abstract

Products that include artisan techniques in their production processes are becoming increasingly popular, not only for the experience they provide the consumer, but also for the growing social and environmental awareness that is booming and that motivates the purchase of proposals with the value that only handmade products can provide. This presents an invaluable opportunity for all the master craftsmen that Latin America has. Although it is true that some time ago their ancestral techniques were lost, it is now when the ideal opportunity for their recovery presents itself. However, there are knowledge and strategies of difficult access for these communities of artisans, which if well implemented can considerably increase the competitiveness of the products. This knowledge can be found through designers and researchers, who have access, training and the ability to transfer information to artisans so that the proposals generated are of even greater value, with the potential to penetrate the market. global.