Museu Expandido e Estendido: Novos Designs de Apreciação
Abstract
This article proposes to reflect on the appreciation of art, in the present day, in front of technological communication. Culture, as a living organism, in its movements, generates and produces languages. The places where the reception scenes take place are diverse: from visitation in loco to virtual. The meaning of the word place became potent with the online universe, processing new ways of receiving and feeling art. The museum format is the axis for questioning and the Google Art Project – GAP is the referential corpus that directs the thinking of the problem. It opens up possibilities for various user feelings and choices, in relation to the objects of art, in a virtual mediation. We named designs of appreciation, the new aesthetic formats, to receive and interact with art, for its functionality towards the connoisseur. Yuri Lotman, Milton J. Bennett, Néstor Canclini, Walter Zanini, Selma Thomas, and others, among others, are based on the ideas of culture, art and museums.
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