La Mama Negra: un espacio interactivo como estrategia de difusión del Patrimonio Cultural

Abstract

The management of cultural diffusion spaces is deficient in the museographic area and they are no longer the main agents for the diffusion, legitimization and appropriation of the Intangible Cultural Heritage. The main objective of museums in the 21st century is focused on the real integration of the public, trying to relate real experiences through the direct interaction of the user. Currently, new channels and digital means of dissemination have been used as a strategy for the transmission of information, one of them being technology, which has played an important role in museums in the historical and cultural area, improving the quality of the visitors’ experience and making them more accessible. This article addresses the issue of the application of interactive spaces as a strategy for the dissemination of Intangible Cultural Heritage, which, through the interior design, media and technological tools and the study of the popular festival, is able to generate a space through which the cultural identity is embodied, from and for its citizens, strengthening the current cultural legacy and that subsequently can be transferred to other audiences. This work proposes, through the deductive method and a qualitative and quantitative research approach, to collect information through bibliographic research, surveys and interviews that will allow us to evaluate, measure and determine the important elements to reflect and capture the cultural identity in a physical space.