Publicidad social y el phubbing en la ciudad de Ambato

Abstract

In recent years, the excessive use of the cell phone has been evidenced, because of the cyberculture to which people have been exposed, this has generated that they pay more attention to their cell phone before the people who are around them, causing their discomfort after being ignored. To avoid this bad habit, the use of social advertising was considered as an important support to generate awareness in people, this was raised after analyzing the opinion of professionals in social campaigns, who pointed out that it is important to involve people's emotions causing impact, through post-visual and messages that create awareness.