Craftmedia: Estrategia de mediación y co-creación entre diseñadores digitales y artesanos a través del diseño de experiencias de producto transmedia

Abstract

This article summarizes the first part of the process of the ongoing project “craftmedia”, which proposes a strategy of artistic education and technological intervention, from research based on the arts that promotes new ways of producing, understanding and experiencing handmade ceramics; considering as keys within the objectual universe: the material, the aesthetic, the digital and the experiential. The proposal combines the heritage value with the potential of transmedia narratives from AR-VR (Augmented reality & virtual reality). Through practices with this “expanded ceramics” (material hybridization - AR) as a central point, the aim is to involve designers and artisans in artistic learning processes that nurture their creative possibilities and favor contemporary visual universes. In the text, an approach is made to the first phase that corresponds to the creation of learning and mediation environments, which focus on the objectual resignification and the obtaining of a series of collaborative pieces, as a cartography of the process.