Engage employees to engage customers: The role of the internal branding in fashion in retail
Resumo
As empresas devem compartilhar os valores de sua marca com os funcionários. Quando os funcionários entendem claramente o posicionamento e os valores da marca, é mais provável que eles se envolvam emocionalmente. O branding interno leva a um melhor cumprimento da promessa da marca e, portanto, a uma melhor entrega da empresa no exterior.
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