Defining Design for Sustainability and Conservation Mindsets
Resumen
Nuestro planeta se enfrenta actualmente a un estado de emergencia sin precedentes por el agotamiento ambiental que ha traído consecuencias como la pérdida de biodiversidad, el cambio climático y el aumento del nivel del mar. Estos desafíos globales y urgentes requieren nuevos paradigmas de ser, relacionarse entre sí y hacer que operen desde un nivel fundacional (modelos mentales), a través de un nivel relacional (conexiones sociales, interdisciplinariedad) y en un nivel de práctica (soluciones técnicas). Design for Conservation (D4C) es un conjunto de herramientas metodológicas que los grupos de conservación del medio ambiente pueden utilizar para maximizar los resultados de la innovación y garantizar un cambio transformador, sostenible y eficaz. En este artículo, presentamos la justificación detrás de las mentalidades que pretenden establecer actitudes fundamentales al seguir un enfoque D4C. También discutimos el papel de la empatía, que es un aspecto fundamental del enfoque de Design Thinking y también es central para la metodología D4C como la principal habilidad para la etapa de reconexión. Los modelos mentales nos ayudan a simplificar la complejidad, comprender por qué consideramos algunas cosas más relevantes que otras e influir en nuestras decisiones. En general, la mentalidad de los diseñadores contemporáneos promueve la apertura y una actitud positiva a través de la empatía, la colaboración, la creatividad, la facilidad para cometer errores, la iteración, la ambigüedad, entre otros. Si bien estas mentalidades han demostrado ser muy útiles en un contexto liderado por el mercado, son insuficientes cuando se diseñan con fines de sostenibilidad y conservación del medio ambiente. El diseño para la conservación requiere un cambio sistémico radical que desafíe las nociones actuales de valor, éxito, salud y bienestar, que no se pueden lograr siguiendo modelos mentales dirigidos por el mercado. Por lo tanto, establecimos la siguiente hipótesis: “mediante el uso de la bioinspiración, podemos identificar los principios generales que rigen tanto a las personas como a los sistemas naturales y utilizarlos como base para definir modelos mentales”. El resultado de este análisis llevó a la definición de 7 modelos mentales interconectados que consideran al ser humano como parte de un ecosistema complejo: Honesto, Positivo, Humilde, Equilibrado, Relativo, Sistémico y Cíclico.
Citas
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