Defining Design for Sustainability and Conservation Mindsets
Resumo
Nosso planeta está atualmente enfrentando um estado de emergência sem precedentes em relação ao esgotamento ambiental que trouxe consequências como perda de biodiversidade, mudanças climáticas e aumento do nível do mar. Esses desafios urgentes e globais exigem novos paradigmas de ser, relacionar-se e fazer que operem desde um nível fundacional (modelos mentais), por meio de um nível relacional (conexões sociais, interdisciplinaridade) e até um nível de prática (soluções técnicas). Design for Conservation (D4C) é um conjunto de ferramentas metodológicas que grupos de preservação ambiental podem usar para maximizar os resultados da inovação e garantir mudanças eficazes, sustentáveis e transformadoras. Neste artigo, apresentamos a lógica por trás das mentalidades que pretendem definir atitudes fundamentais ao seguir uma abordagem D4C. Também discutimos o papel da empatia, que é um aspecto fundamental da abordagem do Design Thinking e também é central para a metodologia D4C como a principal habilidade para a fase de reconexão. Os modelos mentais nos ajudam a simplificar a complexidade, entender por que consideramos algumas coisas mais relevantes do que outras e influenciar nossas decisões. Em geral, as mentalidades dos designers contemporâneos promovem a abertura e uma atitude positiva por meio de empatia, colaboração, criatividade, facilidade de erro, iteração, ambigüidade, entre outros. Embora essas mentalidades tenham se mostrado muito úteis em um contexto liderado pelo mercado, elas são insuficientes ao projetar para fins de sustentabilidade e conservação ambiental. Design for Conservation requer uma mudança sistêmica radical que desafia as noções atuais de valor, sucesso, saúde e bem-estar, que não podem ser alcançadas seguindo modelos mentais liderados pelo mercado. Portanto, estabelecemos a seguinte hipótese: “por meio do uso da bioinspiração, podemos identificar princípios gerais que regem as pessoas e os sistemas naturais e usá-los como base para a definição de modelos mentais”. O resultado dessa análise levou à definição de 7 modelos mentais interconectados que consideram os humanos como parte de um ecossistema complexo: Honesto, Positivo, Humilde, Equilibrado, Relativo, Sistêmico e Cíclico.
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