La sostenibilidad y el discurso de la publicidad colombiana

  • Carlos Mario Berrío Meneses
  • Vanesa Sanguino-García
Palabras clave: Sostenibilidad ; comunicación ; publicidad

Resumen

Hoy día, no está claro si el uso de la sostenibilidad en el discurso publicitario colombiano es un reflejo de la apuesta integral de las organizaciones o, simplemente, un recurso para seducir consumidores.

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Publicado
2023-04-17
Cómo citar
Berrío Meneses , C. M., & Sanguino-García, V. (2023). La sostenibilidad y el discurso de la publicidad colombiana. Cuadernos Del Centro De Estudios De Diseño Y Comunicación, (188). https://doi.org/10.18682/cdc.vi188.9271