La sostenibilidad y el discurso de la publicidad colombiana
Palavras-chave:
Sustentabilidade ; comunicação ; publicidade
Resumo
Hoje, não está claro se o uso da sustentabilidade no discurso publicitário colombiano é um reflexo do compromisso integral das organizações ou, simplesmente, um recurso para seduzir os consumidores.
Referências
Al-Shaer, H. y Zaman, M. (2016). Board gender diversity and sustainability reporting quality. Journal of Contemporary Accounting & Economic. 12, 210–222.
Amorelli, M-F, García-Sánchez, I-M. (2021). Trends in the dynamic evolution of board gender diversity and corporate social responsibility. Corp Soc Responsib Environ Manag. 28, 537– 554. https://doi.org/10.1002/csr.2079
Banerjee, S., Gulas, C., y Iyer, E. (1995). Shades of green: a multidimensional analysis of environmental advertising, Journal of Advertising 24 (2) 21–31, https://doi.org/10.1080/00913367.1995.10673473
Barrage, L., Chyn, E., Hastings, J. (2020). Advertising and environmental stewardship: evidence from the BP oil spill. American Economic Journal: Economic Policy 12 (1) 33–61.
Beriain, A., Santos, M., y Rodríguez, S. (2020). Green but ignored? The irrelevance of television advertisements on energy sustainability in Spain and its impact on consumer perceptions. Energy research & social science, 73, 1-10. https://doi.org/10.1016/j.erss.2020.101835.
Effie. (2021). Revista effie. 15 años premiando ideas que funcionan. Recuperado de: https://issuu.com/www.andacol.com/docs/revista_effie_awards_colombia
Hartlieb, S. y Jones, B. (2009). Humanising Business through Ethical Labelling: Progress and Paradoxes in the UK, Journal of Business Ethics, 88 (3). 583-600
Hölzer, B. (2006). Political Consumerism Between Individual Choice and Collective Action: Social Movements, Role Mobilization and Signalling. Inter- national journal of Consumer Studies 30 (5) 405-415
Huertas-Garcia, R., Consolación, C., y Mas-Machuca, M. (2016). How a sustainable message affects Brand attributes. Industrial management & data systems 116 (3), 466, 482
Jones, P., Clarke-Hill, C., Comfort, D. y Hillier, D. (2008), Marketing and sustainability, Marketing Intelligence and Planning, 26 (2) 123-130
Leonidou, L., Leonidou, C., Palihawadana, D. y Hultman, M. (2011), Evaluating the green advertising practices of international firms: a trend analysis, International Marketing Review. 28 (1) 6-33
Orazalin, N.; Baydauletov, M. (2020). Corporate social responsibility strategy and corporate environmental and social performance: The moderating role of board gender diversity. Corporate Social Responsibility and Environment Management. 27 (4), 1664–1676
Polanco, J., Ramírez, F., y Orozco, M. (2016). Incidencia de estándares internacionales en la sostenibilidad corporativa: una perspectiva de la alta dirección. Estudios gerenciales, (32) 139, 181-192 https://doi.org/10.1016/j.estger.2016.05.002.
Schneider, A. (2014). Reflexivity in Sustainability Accounting and Management: Transcending the Economic Focus of Corporate Sustainability. Journal of Business Ethics, (127), 525–538. https://doi.org/10.1007/s10551-014- 2058-2
Simões-Coelho, M. y Roder Figueira, A. (2021). Why Do Companies Engage in Sustainability? Propositions and a Framework of Motivations. Brazilian Administration Review (18), 2, p. 1-32
S&P Global. (2020). The sustainable yearbook. Zurich, Suiza. Autor.
S&P Global. (2021). The sustainable yearbook. Zurich, Suiza. Autor.
Universidad de Los Andes. (2022). Entérate cómo hemos llegado a ser una de las universidades más sostenibles de Colombia y haz parte del cambio. https://sostenibilidad.uniandes. edu.co/
Amorelli, M-F, García-Sánchez, I-M. (2021). Trends in the dynamic evolution of board gender diversity and corporate social responsibility. Corp Soc Responsib Environ Manag. 28, 537– 554. https://doi.org/10.1002/csr.2079
Banerjee, S., Gulas, C., y Iyer, E. (1995). Shades of green: a multidimensional analysis of environmental advertising, Journal of Advertising 24 (2) 21–31, https://doi.org/10.1080/00913367.1995.10673473
Barrage, L., Chyn, E., Hastings, J. (2020). Advertising and environmental stewardship: evidence from the BP oil spill. American Economic Journal: Economic Policy 12 (1) 33–61.
Beriain, A., Santos, M., y Rodríguez, S. (2020). Green but ignored? The irrelevance of television advertisements on energy sustainability in Spain and its impact on consumer perceptions. Energy research & social science, 73, 1-10. https://doi.org/10.1016/j.erss.2020.101835.
Effie. (2021). Revista effie. 15 años premiando ideas que funcionan. Recuperado de: https://issuu.com/www.andacol.com/docs/revista_effie_awards_colombia
Hartlieb, S. y Jones, B. (2009). Humanising Business through Ethical Labelling: Progress and Paradoxes in the UK, Journal of Business Ethics, 88 (3). 583-600
Hölzer, B. (2006). Political Consumerism Between Individual Choice and Collective Action: Social Movements, Role Mobilization and Signalling. Inter- national journal of Consumer Studies 30 (5) 405-415
Huertas-Garcia, R., Consolación, C., y Mas-Machuca, M. (2016). How a sustainable message affects Brand attributes. Industrial management & data systems 116 (3), 466, 482
Jones, P., Clarke-Hill, C., Comfort, D. y Hillier, D. (2008), Marketing and sustainability, Marketing Intelligence and Planning, 26 (2) 123-130
Leonidou, L., Leonidou, C., Palihawadana, D. y Hultman, M. (2011), Evaluating the green advertising practices of international firms: a trend analysis, International Marketing Review. 28 (1) 6-33
Orazalin, N.; Baydauletov, M. (2020). Corporate social responsibility strategy and corporate environmental and social performance: The moderating role of board gender diversity. Corporate Social Responsibility and Environment Management. 27 (4), 1664–1676
Polanco, J., Ramírez, F., y Orozco, M. (2016). Incidencia de estándares internacionales en la sostenibilidad corporativa: una perspectiva de la alta dirección. Estudios gerenciales, (32) 139, 181-192 https://doi.org/10.1016/j.estger.2016.05.002.
Schneider, A. (2014). Reflexivity in Sustainability Accounting and Management: Transcending the Economic Focus of Corporate Sustainability. Journal of Business Ethics, (127), 525–538. https://doi.org/10.1007/s10551-014- 2058-2
Simões-Coelho, M. y Roder Figueira, A. (2021). Why Do Companies Engage in Sustainability? Propositions and a Framework of Motivations. Brazilian Administration Review (18), 2, p. 1-32
S&P Global. (2020). The sustainable yearbook. Zurich, Suiza. Autor.
S&P Global. (2021). The sustainable yearbook. Zurich, Suiza. Autor.
Universidad de Los Andes. (2022). Entérate cómo hemos llegado a ser una de las universidades más sostenibles de Colombia y haz parte del cambio. https://sostenibilidad.uniandes. edu.co/
Publicado
2023-04-17
Como Citar
Berrío Meneses , C. M., & Sanguino-García, V. (2023). La sostenibilidad y el discurso de la publicidad colombiana. Cuadernos Del Centro De Estudios De Diseño Y Comunicación, (188). https://doi.org/10.18682/cdc.vi188.9271
Seção
Artículos
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