La sostenibilidad y el discurso de la publicidad colombiana
Palabras clave:
Sostenibilidad ; comunicación ; publicidad
Resumen
Hoy día, no está claro si el uso de la sostenibilidad en el discurso publicitario colombiano es un reflejo de la apuesta integral de las organizaciones o, simplemente, un recurso para seducir consumidores.
Citas
Al-Shaer, H. y Zaman, M. (2016). Board gender diversity and sustainability reporting quality. Journal of Contemporary Accounting & Economic. 12, 210–222.
Amorelli, M-F, García-Sánchez, I-M. (2021). Trends in the dynamic evolution of board gender diversity and corporate social responsibility. Corp Soc Responsib Environ Manag. 28, 537– 554. https://doi.org/10.1002/csr.2079
Banerjee, S., Gulas, C., y Iyer, E. (1995). Shades of green: a multidimensional analysis of environmental advertising, Journal of Advertising 24 (2) 21–31, https://doi.org/10.1080/00913367.1995.10673473
Barrage, L., Chyn, E., Hastings, J. (2020). Advertising and environmental stewardship: evidence from the BP oil spill. American Economic Journal: Economic Policy 12 (1) 33–61.
Beriain, A., Santos, M., y Rodríguez, S. (2020). Green but ignored? The irrelevance of television advertisements on energy sustainability in Spain and its impact on consumer perceptions. Energy research & social science, 73, 1-10. https://doi.org/10.1016/j.erss.2020.101835.
Effie. (2021). Revista effie. 15 años premiando ideas que funcionan. Recuperado de: https://issuu.com/www.andacol.com/docs/revista_effie_awards_colombia
Hartlieb, S. y Jones, B. (2009). Humanising Business through Ethical Labelling: Progress and Paradoxes in the UK, Journal of Business Ethics, 88 (3). 583-600
Hölzer, B. (2006). Political Consumerism Between Individual Choice and Collective Action: Social Movements, Role Mobilization and Signalling. Inter- national journal of Consumer Studies 30 (5) 405-415
Huertas-Garcia, R., Consolación, C., y Mas-Machuca, M. (2016). How a sustainable message affects Brand attributes. Industrial management & data systems 116 (3), 466, 482
Jones, P., Clarke-Hill, C., Comfort, D. y Hillier, D. (2008), Marketing and sustainability, Marketing Intelligence and Planning, 26 (2) 123-130
Leonidou, L., Leonidou, C., Palihawadana, D. y Hultman, M. (2011), Evaluating the green advertising practices of international firms: a trend analysis, International Marketing Review. 28 (1) 6-33
Orazalin, N.; Baydauletov, M. (2020). Corporate social responsibility strategy and corporate environmental and social performance: The moderating role of board gender diversity. Corporate Social Responsibility and Environment Management. 27 (4), 1664–1676
Polanco, J., Ramírez, F., y Orozco, M. (2016). Incidencia de estándares internacionales en la sostenibilidad corporativa: una perspectiva de la alta dirección. Estudios gerenciales, (32) 139, 181-192 https://doi.org/10.1016/j.estger.2016.05.002.
Schneider, A. (2014). Reflexivity in Sustainability Accounting and Management: Transcending the Economic Focus of Corporate Sustainability. Journal of Business Ethics, (127), 525–538. https://doi.org/10.1007/s10551-014- 2058-2
Simões-Coelho, M. y Roder Figueira, A. (2021). Why Do Companies Engage in Sustainability? Propositions and a Framework of Motivations. Brazilian Administration Review (18), 2, p. 1-32
S&P Global. (2020). The sustainable yearbook. Zurich, Suiza. Autor.
S&P Global. (2021). The sustainable yearbook. Zurich, Suiza. Autor.
Universidad de Los Andes. (2022). Entérate cómo hemos llegado a ser una de las universidades más sostenibles de Colombia y haz parte del cambio. https://sostenibilidad.uniandes. edu.co/
Amorelli, M-F, García-Sánchez, I-M. (2021). Trends in the dynamic evolution of board gender diversity and corporate social responsibility. Corp Soc Responsib Environ Manag. 28, 537– 554. https://doi.org/10.1002/csr.2079
Banerjee, S., Gulas, C., y Iyer, E. (1995). Shades of green: a multidimensional analysis of environmental advertising, Journal of Advertising 24 (2) 21–31, https://doi.org/10.1080/00913367.1995.10673473
Barrage, L., Chyn, E., Hastings, J. (2020). Advertising and environmental stewardship: evidence from the BP oil spill. American Economic Journal: Economic Policy 12 (1) 33–61.
Beriain, A., Santos, M., y Rodríguez, S. (2020). Green but ignored? The irrelevance of television advertisements on energy sustainability in Spain and its impact on consumer perceptions. Energy research & social science, 73, 1-10. https://doi.org/10.1016/j.erss.2020.101835.
Effie. (2021). Revista effie. 15 años premiando ideas que funcionan. Recuperado de: https://issuu.com/www.andacol.com/docs/revista_effie_awards_colombia
Hartlieb, S. y Jones, B. (2009). Humanising Business through Ethical Labelling: Progress and Paradoxes in the UK, Journal of Business Ethics, 88 (3). 583-600
Hölzer, B. (2006). Political Consumerism Between Individual Choice and Collective Action: Social Movements, Role Mobilization and Signalling. Inter- national journal of Consumer Studies 30 (5) 405-415
Huertas-Garcia, R., Consolación, C., y Mas-Machuca, M. (2016). How a sustainable message affects Brand attributes. Industrial management & data systems 116 (3), 466, 482
Jones, P., Clarke-Hill, C., Comfort, D. y Hillier, D. (2008), Marketing and sustainability, Marketing Intelligence and Planning, 26 (2) 123-130
Leonidou, L., Leonidou, C., Palihawadana, D. y Hultman, M. (2011), Evaluating the green advertising practices of international firms: a trend analysis, International Marketing Review. 28 (1) 6-33
Orazalin, N.; Baydauletov, M. (2020). Corporate social responsibility strategy and corporate environmental and social performance: The moderating role of board gender diversity. Corporate Social Responsibility and Environment Management. 27 (4), 1664–1676
Polanco, J., Ramírez, F., y Orozco, M. (2016). Incidencia de estándares internacionales en la sostenibilidad corporativa: una perspectiva de la alta dirección. Estudios gerenciales, (32) 139, 181-192 https://doi.org/10.1016/j.estger.2016.05.002.
Schneider, A. (2014). Reflexivity in Sustainability Accounting and Management: Transcending the Economic Focus of Corporate Sustainability. Journal of Business Ethics, (127), 525–538. https://doi.org/10.1007/s10551-014- 2058-2
Simões-Coelho, M. y Roder Figueira, A. (2021). Why Do Companies Engage in Sustainability? Propositions and a Framework of Motivations. Brazilian Administration Review (18), 2, p. 1-32
S&P Global. (2020). The sustainable yearbook. Zurich, Suiza. Autor.
S&P Global. (2021). The sustainable yearbook. Zurich, Suiza. Autor.
Universidad de Los Andes. (2022). Entérate cómo hemos llegado a ser una de las universidades más sostenibles de Colombia y haz parte del cambio. https://sostenibilidad.uniandes. edu.co/
Publicado
2023-04-17
Cómo citar
Berrío Meneses , C. M., & Sanguino-García, V. (2023). La sostenibilidad y el discurso de la publicidad colombiana. Cuadernos Del Centro De Estudios De Diseño Y Comunicación, (188). https://doi.org/10.18682/cdc.vi188.9271
Sección
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