La des-materialización de productos tangibles en una perspectiva de sustentabilidad
Abstract
In the practice of future scenario forecasting for a sustainable development, the western free market paradigms are becoming deeply threatened by our ecological limits. It is clear now that the environmental crisis is directly linked to consumption and cannot be tackled with traditional technical responses. The most promising innovations that present viable solutions to the environmental crisis are of social nature. Within this perspective, Designers seem to have arrived to a dead-end road in relation to material creation. Far from discouraging, these limits have shed light on a whole new spectrum of professional opportunities towards social-well-being, where Designers have the lead as creative facilitators. Dematerialization becomes a challenging, attractive and viable course of action, placing people as the primary material for change.
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