El espíritu emprendedor. Un acercamiento al diseño independiente de moda y las oportunidades de crecimiento comercial en el contexto actual argentino

Abstract

In the Argentine market, the professional growth opportunities are not exclusive to pre-existing consolidated companies. The current socio-economic context of the country offers the possibility for new fashion design professionals to establish themselves as entrepreneurs and communicators of their own products. It has also changed the sensitivity of users who are increasingly interested in consuming conscientiously; consumers are looking for products that differ in industrial massiveness, while simultaneously valuing the old techniques of textile revaluation as artisanal embroidery complemented by new technologies. Thus, the combination of Argentine independent design with new professionals shows a prolific and beneficial scenario, yet it problematizes the development of new entrepreneurs committed to national commercial progress.