La creación de diseño y marca en las Pymes

Abstract

The relevance of brands, brand value and the consistent integration of all
communications reflect a comprehensive approach to the development of strategic
communication. As brands are the possessions of greater value formulation a company,
it is important to understand them. A brand exists only because of communication and
through it. The brand communication emphasizes its unique and enduring identity.
Brand must continue to establish new communications and asserting their presence, but
in doing so it must maintain a consistent identity. It is extremely important that every
action reinforces the same way the brand personality, complementing communications to
generate a strong brand value that enhances their intangibles.