La opinión pública como el gran grupo de interés de las relaciones públicas

Abstract

Public Relations have let of side the unidirectional information to assume itself to both bidirectional and
multidirectional integral communications. Far it was left the role of a kind of Public Relations whose objective was persuasion. Today, the predominant objective is the one to convince informing, working more on the rational than on the emotional thing, stimulating the debate. Thus, a main function of the Public Relations is to take part permanently in Public opinion, for which it is necessary to understand this complex social phenomenon; its meaning, its building process, the influence of mass media and its manifestations, to obtain the implementation of a suitable communicational plan with this public –who registers in the management of Relations with the Press–, and simultaneously to educate the Public
opinion, proposing discussion from the agenda of subjects of mutual interest.