Los nuevos caminos de la comunicación: las experiencias multisensoriales
Abstract
The present work approaches what is called today Multisensorial Communication, in which the creativity of
human language acquires an even greater relevance as a generating vehicle of new contents to arrive at the consumer. The
article describes the scenario where communication has been evolving to - scheme in which no longer the traditional
models or channels are sufficient - with the aim of identifying opportunities, capitalizing benefits and to reach effectively
the audiences in which companies want to position itself institutionally, or towards where the brands need to go in order
to manage `to sell´ its products. The long term communication 360º and vision that offer the public relations, will allow the
brands to find the best situations to be with its consumers against this background of senses and experiences.
References
Grunig, J. y Hunt, T. (1984). Managing Public Relations. New York: Holt, Rinehart and Winston.
Los autores/as que publiquen en esta revista ceden los derechos de autor y de publicación a "Cuadernos del Centro de Estudios de Diseño y Comunicación", Aceptando el registro de su trabajo bajo una licencia de atribución de Creative Commons, que permite a terceros utilizar lo publicado siempre que de el crédito pertinente a los autores y a esta revista.
