La comunicación de crisis

Abstract

Crisis communication –known as well as Crisis management– registers in one of the categories of the
Public Relations communication management. This specialization of the profession has, like the rest of the areas of
communicational management, its own particular characteristics, in relation to the previous activity, during and later
to the facts. Due to the magnitude of the exposure to the public opinion that a company or organization obtains during
a corporate crisis, it is essential to count on a solid and prepared team whose experience and ability are fundamental to
confront and to surpass a troubled situation, always preserving the Positive Image of the organization.