Tendencias opuestas. Introducción

Abstract

This second publication developed by Parsons The New School for Design and
the University of Palermo focuses on the driving forces of the various opposing trends
that are observed more strongly in social behavior today. Considering the differences and
similarities between the two countries, we discussed how they could express –by design–
those emerging demands and the dynamic forces involved in these both contradictory and
paradoxical tendencies.
Such disputes are based on previous studies of other authors and on the empirical
evidence that araises from the various essays published here. The methodology used in
the approach reveals, once again, the need to propose new rules when approaching the
subject of study within the field of Design and Communication. The Argentine authors working in the various disciplines of the area accepted the challenge of placing under the
microscope the footprints found regarding this instituted guideline forces and manifested
in the cultural changes and experiences that are externalized in society. All this is analyzed
under the lenses of sociology, interior design, ecology, fashion design, photography,
advertising, art and pedagogy