Comunicaciones Corporativas

  • Fernando Arango
DOI: https://doi.org/10.18682/cdc.vi35.1718
Keywords: advertising campaigns; clients; communication people; Corporate communications; corporate reputation; external public; institutional communication; internal public ; Marketing; organizational communication; press; Public Relations; sponsorship; stakeholders; Trade

Abstract

This article makes reference to the existing relation between Corporate communication and Marketing divisions and how and because they work to each other. It reflects about the evolution and integration of both in a same organizational goal, in order to obtein the best reputation for the company. It analyzes as well the sensitive subject of location in the organizational chart and the allocation of budget. It reviews examples and concrete interferences of both managements. It defines the interaction of both as a shared place of development and growth after the organizational benefit.

References

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Published
2019-10-29
How to Cite
Arango, F. (2019). Comunicaciones Corporativas. Cuadernos Del Centro De Estudios De Diseño Y Comunicación, (35), 17 a 22. https://doi.org/10.18682/cdc.vi35.1718
Issue
No 35 (2011): Relaciones Públicas, nuevos paradigmas ¿más dudas que certezas?
Section
Artículos

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