El concepto de Imagen en la nueva normalidad
Abstract
The concept of a global pandemic has forced to change interpersonal communication in an abrupt way. Within this adaptation, the concept of Image as such is developing its reformulation. Today more than ever Image is perception and communication. In this work you will see how the question about what the Image is has been reformulated almost by itself. As Image specialists, today there appear before us aspects of the lives of others that we did not see before, new needs from the personal image of clients, who ask to incorporate a new learning about their own Image and how it communicates to others. Today customers perceive that their Personal Branding is key in communication in this new normal. The resignification of the Image concept has initiated a change without return posing a new challenge in the profession.
References
BBC Londres - Instituto Canadiense del Estudio de la Salud (CIHR) 2015 /2018.
George Markowsky, Information Theory. Encyclopedia Britannica Online 2017.
Investigación de CEimagen para AICI Global Business sobre Consultores en Latinoamérica y España 2019/2020.
Advancing the Science of Collaborative Problem Solving. Arthur Graesser, others. Memphis Univ. 2019.
Premio Heroes Yahoo Finance 2019.
Hugo Alconada Mon, La Nacion. Entrevista. 13/6/2020.
Simon (1971). «DESIGNING ORGANIZATIONS FOR AN INFORMATION-RICH WORLD». digitalcollections.library.cmu.edu.
Los autores/as que publiquen en esta revista ceden los derechos de autor y de publicación a "Cuadernos del Centro de Estudios de Diseño y Comunicación", Aceptando el registro de su trabajo bajo una licencia de atribución de Creative Commons, que permite a terceros utilizar lo publicado siempre que de el crédito pertinente a los autores y a esta revista.
