La imagen personal frente a los nuevos desafíos 2020

  • María Pia Estebecorena
Keywords: 360º Image ; New normality ; Pandemic ; Political Image ; Image Psychology ; Personal Brand ; Millenialls ; Soft Skills ; Comprehensive Image Concept ; Marketing ; Business ; Sustainability

Abstract

Research Project 17.4 presents how the changes that have occurred on a global scale in the economy and the "new normality" as a way of daily life, make the concept of Image is changing towards the meeting of a new definition that allows to respond to the new variables that each person faces. The perception of time, distance without distances, the virtuality of the image defines a new way of signifying the concept of Image. Undoubtedly, this also affects not only the perceptible but the way of structuring the teaching of aspects such as Color, when it was believed that it was impossible to teach or diagnose it virtually with the same quality with which techniques are applied in person. All these variables make up a new paradigm that marks the new challenges for 2020 as a starting point to rethink the Image within this context with an open end.

References

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Published
2021-09-30
How to Cite
Estebecorena, M. P. (2021). La imagen personal frente a los nuevos desafíos 2020. Cuadernos Del Centro De Estudios De Diseño Y Comunicación, (145). https://doi.org/10.18682/cdc.vi145.5209

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