Design-entrepreneurship in the post-recession economy: Parsons ELab, a Design School Incubator
Resumen
La “gran recesión” de 2008-09 en los EE.UU. fue un momento decisivo en el desarrollo de la dinámica de los negocios y se constituyó en una instancia muy prometedora tanto para la creación de una nueva generación de compañías americanas como para la revigorización de empresas ya establecidas. Estos son 1. el surgimiento de la economía colaborativa, 2. la interconexión tecnológica, 3. la adopción de propuestas de valor propositivas o relacionadas con una causa y 4. la adaptabilidad a los recursos limitados. Este artículo analiza el surgimiento del diseño en el escenario de los negocios en la post-recesión de EE.UU.; se describen los atributos que los diseñadores comparten con los empresarios, incluyendo la capacidad de adaptación, el riesgo y la tolerancia al error, la multidisciplinariedad, la creatividad y una mentalidad orientada a la resolución de problemas. Se describen estas nuevas funciones y formas de trabajo combinado con las capacidades y los recursos intelectuales disponibles en la educación superior. En concreto, se presenta a Parson´s E Lab: una incubadora negocios de diseño-escuela que busca replicar el ambiente dinámico de aprendizaje en el escenario de los negocios en la post-recesión en Estados Unidos, a través de un modelo en red, orientado al diseño y socialmente comprometido, que contempla los cuatro ejes clave de la estrategia empresarial de start-up en el entorno posterior a la recesión.
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