Design-entrepreneurship in the post-recession economy: Parsons ELab, a Design School Incubator
Resumo
A Grande Recessão de 2008-09 nos EUA foi um momento decisivo no desenvolvimento da dinâmica dos negócios se estabeleceu numa instancia promissória tanto para a criação de uma nova geração de companhias americanas como para o relançamento de empresas já estabelecidas. Estes são: 1) O surgimento da economia colaborativa, 2) a interconexão tecnológica, 3) a adopção de propostas de valor propositivas ou relacionadas com uma causa, y 4) a adaptabilidade aos recursos limitados. Este artigo analisa o surgimento do design no cenário dos negócios na pós-recessão de EUA; se descrevem os atributos que os designers compartilham como os empresários, incluindo a capacidade de adaptação, o risco e a tolerância ao erro, a multidisciplinaridad, a criatividade e uma mentalidade orientada à resolução de problemas. Descrevem-se estas novas funções e formas de trabalho combinado com as capacidades e os recursos intelectuais disponíveis na educação superior. Em concreto, se apresenta a Parson´s E Lab, uma incubadora de negócios de design-escola que procura replicar o ambiente dinâmico de aprendizagem no cenário dos negócios na pós-recessão nos EUA, através de um modelo em rede, orientado ao design e socialmente comprometido, que contempla os quatro eixos chave da estratégia empresarial de start-up no entorno posterior à recessão
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