Achieving the new graduate dream: building sustainable business success at a small scale
Resumo
Os graduados em design de indumentária inclinam-se cada vez mais por
dirigir suas ambições profissionais aos pequenos empreendedores empresariais em lugar
de dedicar-se às tradicionais opções de prática corporativa. Estes empresários da moda
devem comprometer-se com o desenvolvimento empresarial e de gestão, habilidades que
normalmente não requer de designers dentro do modelo de negócio das empresas. Como
deveria preparar-se o empresário da moda do futuro? Que conhecimentos e habilidades
se requerem para converter-se num empresário da moda? Existe uma desconexão entre o
que os empreendedores graduados em moda acreditam que necessitam saber e as práticas
que em verdade melhor os prepara para iniciar e manter uma empresa de design de moda?
Os autores abordam o entrepreneurismo da moda em Nova York, discutem a logística
dos mercados massivos globalizados e os desafios atuais da pedagogia do design de moda
em relação à preparação para incorporar-se no contexto mundial da moda. Depois, os
autores destacam a tendência contrária que se da nas empresas locais de pequena escala.
Finalmente, se propõem estratégias gerais dirigidas ao empresário da moda que deseja
criar um negócio sostenível em pequena escala em Nova York.
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