Experiencia de usuario positiva, durante el proceso de diseño de materiales y la influencia de los factores demográficos
Resumo
Este documento revela a influência de fatores demográficos na percepção do usuário sobre os materiais emergentes produzidos com resíduos do setor de fabricação de produtos plásticos. Como construtos da experiência positiva do usuário, o estudo adotou cinco atributos: ecológico, acolhedor, atraente, luxuoso, confortável. Identificaram-se relacionamentos centrados na percepção do usuário e sua origem demográfica. A metodologia considerou a coleta de informações, por meio de questionário autoaplicável, com questões estruturadas com diferencial semântico. Um total de 46 pessoas participaram do estudo. Os resultados indicam que os atributos percebidos em cada um dos protótipos de novos materiais apresentam diferenças significativas ao nível das avaliações associadas à sua percepção. As conclusões referem-se às implicações dos fatores demográficos para a prática do design, cujo conhecimento pode auxiliar no processo criativo, para uma experiência positiva do usuário.
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