Comunicación Estratégica
Abstract
Strategic Communications® implies an ethical frame, a set of principles and an integrated system of solutions for the boarding, the management and the direction of communicational issues. It approaches the integral management of corporate communications installing it in the high direction, from where the function arises from the Dircom, giving a step forward with respect to simplifying approaches and in relation to the hierarchial structuring of the position. It maintains that the communication must be articulated in an intelligent way through a global management and with the application of a logical strategy that is essential to differentiate from the tactical communication level. Strategic Communications® really proposes a management method destined to articulate in a general strategy all the tactical communications included.
References
Scheinsohn, Daniel. (2009). Comunicación Estratégica®. Buenos Aires: Granica.
Los autores/as que publiquen en esta revista ceden los derechos de autor y de publicación a "Cuadernos del Centro de Estudios de Diseño y Comunicación", Aceptando el registro de su trabajo bajo una licencia de atribución de Creative Commons, que permite a terceros utilizar lo publicado siempre que de el crédito pertinente a los autores y a esta revista.