Technological advancement is turning our entire experience of contact with the
real world into virtual applications, seems to be relegating industrial design to a practice
only redeemable in its way of operating digital representation devices, and in misty designs
like the design of Experiences or thinking design.
This trend that blurs the scope of the profession is enhanced by the development of new
materials, by the miniaturization to the vacuum of the artifacts and by the estrangement
of the reality that gives us the new way of dwelling in social networks.

Assuming the conditions and opportunities of the moment, this book tries to approach
–from different realities– possible ways of action from and for a discipline committed to
reality, matter and projects.