De círculo vicioso a moda circular

Abstract

Fashion is predictable, its behavior is based on certain patterns that are repeated, it generates models and triggers actions that are also contemplated in said patterns; It goes through stages that, from before its emergence and until its decline, are already corresponding to a life cycle. In each season the cycle repeats itself, and like a true ouroboro, fashion proposes an eternal return, a rebirth twice a year, two seasons that move a great industry; multiple products are offered to the market that are quickly consumed, waiting for new launches to repeat the cyclical pattern. Just as the ouroboro symbolizes the present moment that is devoured by the future to start over, the cyclical nature of fashion proposes instants, which culminate and start over at each moment. Fashion on a large scale, progresses in spirals through time, renews interest in itself, proposes fantasy, luxury, beauty and at the same time generates pollution, an alarming consumption of water, and carbon emissions; sufficient reasons to orient its cyclical nature towards a circular ethic in pursuit of a sustainable future.