We present here the proposals of Cuadernos del Centro de Estudios en Diseño y Comunicación thematic volume. It is dedicated to study the relationship between writing and image in its different contemporary expressions. According to this, the particular conditions and transformations of the last decades are described here. All of them related to the exhaustion of the compartmentalized conception of culture. Instead, the artistic production is linked, more and more, with articulations, conjunctions and confluences
of different areas and formats. Two aspects drive these circumstances: on one hand, the development and wide dissemination of new technology; on the other hand, the blurring of the strict distinction –typical of the 20th century– between traditional scenarios and massive and popular ones in the cultural area. A new framework to rethink the link between writing and image are encouraged for those conditions named above. At the same time, they underline multiples relations, reversible and diversified: translocations,
reconversions and fluidity between both terms.